A Matter Of Spines
Your backbone must be steel for the New Year.
It’s been a glorious start to the New Year and I’m beyond delighted for the prospects of those who take their traction seriously.
There are men out there, and women too, who understand the profound importance of right the hell now when it comes to traction.
Are you acutely aware that decisions are the foundation of all your traction, all your development, all your success and legacy as a human being?
“Of course, Ivan.”
Perhaps you are.
But while lots of people pay lip service to the importance of decision-making, very few understand the incredible power of it and the mandate of its presence.
Our English word decide comes from the Latin roots de “away, off from” and caedere “kill, slay, cut”. Decisions are reached by cutting off or killing away other options.
How fundamental, and how powerful!
Cut off and kill your paths to failure and success has been made your decision.
Cut off and kill your habits of sloth and discipline has been made your process.
Cur off and kill your hesitation and traction has been made your foundation.
This is such a simple thing, but so terribly, terribly powerful.
Decisions you can’t take back are the real ones, and we’re going to talk about those today. And we’re going to examine some questions you’ll need to make those decisions on, over the course of this year:
How entangled are you with poor fitness habits?
What pain will you suffer simply by disentangling from those habits?
What performance changes will specifically mitigate that pain and ensure greater health for you?
What falsehoods have you promoted about your real happiness?
What hard truths have you been too afraid to handle due to weakness in your conscience, posture, and performance?
What does it take to stop lying to yourself?
You have private, perhaps even secret, ambitions for your life and legacy of value to the world.
What brutally specific measures of success are required to ensure they have traction?
Who holds you cruelly accountable for achievement?
The old global order passes away. The Third World War spreads across the world in our Age of Militants.
Are you a straggler or bystander, who deserves a miserable fate on the side of the road?
Are you ready to go to war?
Who is responsible for you?
Do you think anyone else is coming to save you?
These are questions that you must, for the most part, decide to answer and that’s a very good place to start thinking about cutting and killing and choosing futures for yourself.
How funny that one must decide to decide, as it were.
But that’s the root of power.
That’s how you get that secret, private ambition met.
And if you think I’m facetious about decision as the core process underneath everything you achieve, take a look at the Company and Cadre and CenturionAI and the Movement and Tribunals….
And take my word for it.
You need to make decisions.
You need to own your decisions.
But even more crucially than making and owning decisions, is realizing that now is the only time you possibly can make any decisions.
Even a deferral to decide in the future, is decision not to decide in that very moment.
Decision only happens in that immediate and continuously instantaneous now.
And then it is over;
What is cut off is killed;
And Fate marches.
Now, there’s a whole hell of a lot of depth we can go into here with this. Theological implications with respect to sin in the heart; physics implications in the causality and interplay of decisions, observations, and wave function collapse; but we’re going to keep this pretty simple.
You’ve decided to win in 2025 or you haven’t.
And if you haven’t, that means you’ve decided not to win.
Cutting off and killing things is a binary process. There’s no sort-of-killed; that’s not a decision. Just like “kind of pregnant”, the concept of a ‘half-decision” is a fallacy.
Alive or dead. One or zero. Is/Not.
That’s how our relativistic universe works, and God help you.
Especially if you help yourself.
Takes a stiff spine for that.
You can’t do it whining, miserable that you have to own your own fate.
You can’t do it coiled in a fetal position on the floor.
You have to get up and walk.
You have rise and march, and put in the work to make your vision real.
Helps like hell to have the resources, tools, and guidance you need, doesn’t it?
Can you imagine stepping into an entire gathering of Men like that?
Men who cut off and kill the habits that poison them, even though it’s hard.
Men who cut off and kill the lies they used to tell themselves, even though it hurts.
Men who cut off and kill their hesitation and march to war for their future!
What would it feel like to know that this is the year it happens for you?
When Men have brothers to train and fight beside them;
When Men have clear and powerful roadmaps to progress;
When Men have guidance and resources in the right shape and time;
Then Fate itself yields up the victories they build, fight, and lead to.
That’s just reality too, you see - our universe is designed that way.
It’s designed for us.
We human beings, made in the image of God, capable of so much divine power and joyous explication of duty… and so often doing absolutely nothing.
Don’t do nothing.
Come and join the Men of the Company and the Movement, the Academy and the Network, in our 2025 Annual Plan.
We include your free Raw Human Capital results. Your free Militant Rank assessment is integrated. And your Status Check data is woven through by Company officers with cruel and ruthless focus on your support and success.
We built all of these things, my friend, because of a single reason:
We wanted them for ourselves and needed them and so we built them.
I wanted this process of grading my satisfaction, pain, and performance in a way so terribly cruel and merciless that even the tiniest lie I told myself would be unmistakably and visibly incinerated.
With that adamant and unflinching honesty, the Status Check became real.
I wanted this fiercely sharp method of determining the savagery, ferocity, and militant carriage of my posture before God and Man on Earth under Heaven so that no excuses were left for how I carried and bore my responsibilities in war.
With that deep and demanding requirement, the Militant Rank assessment was born.
I wanted this fundamental, vital step of accurate path determination of builder, fighter, or leader for my brothers under the enormous stress of the Third World War so no time was squandered or effort wasted, and Men could work without hesitation.
By that foresight and preparation, your Raw Human Capital is identified and raised.
Of course, each assessment is fine, useful, and helpful all on their own.
Use the Status Check regularly, and you’ll start seeing patterns of honesty and falsehood towards yourself. You’ll begin making corrections and improvements simply by organic default. It’s designed that way and you can’t avoid getting better.
Run the Militant Rank assessment on yourself every few weeks to a month, and observe how just that observation of your state of militant determination serves to improve and stiffen that spine of yours. That’s by design, too.
Complete your Raw Human Capital assessment. Explore and embrace your role as a builder, fighter, or leader in this terrible, beautiful Age of Militants we all must go through. And know that as you grow and learn, so too does your role in this world.
All things evolve on Earth under Heaven.
You do, too.
Whether you like it or not.
And conscious evolution, my friend, wholly beats leaving it up to chance and the events that overtake you as a straggler on the Road.
Keep these points in mind today and tonight.
I want you to really think about whether you're a coasting fuckup or not.
And I invite you to consider what may perhaps be an extreme, but nonetheless accurate approach to achievement in 2025 you’d do well to utilize:
If you’re not going all the way, you’re coasting to a fuckup.
Do you understand this?
There’s no equivocation in the collapse of wave function. And observation of failure to go all the way, triggers that decision of whether to accept that posture and fate or not.
Bottom line: you don’t get to kind-of-sorta of achieve your sacred purpose with maybe-like-almost commitment.
You want your private, secret ambitions achieved?
You want your sacred purpose fulfilled?
You want traction?
Make the decision.
I am Ivan Throne.
I call on you today to make an unflinching decision.
I call on you to cut off and kill your failures and every excuse that ever sustained them.
I want the dead faces of those excuses to stare from a slaughtered and motionless pile!
Genocide the whole cursed tableau of all your excuses!
Appreciate your full power of decision as the divine prerogative of the human being!
Reach your full capacity with our 2025 Annual Plan program.
You’ll have direct Company support on both the Leader and Commander plans. Our Company officers will devote direct personal interest to your success. And we’ll accommodate your needs if a payment plan is something you need to get started.
Nothing stands between right now and the Legacy you dream of, brother.
You just have to decide;
Then get up and walk.
I’m going through the Commander plan myself. And it’s going to be excruciating, and transfixing, and it’s going to ensure that in 2025 I will HAMMER into bright reality the visions I have for this world.
No hesitation in that decision.
I look eagerly forward to the trauma of reality and growth, and the excitement of owning my fate as a Man on Earth under Heaven.
Join me!
Grand rising!



This is an incredibly powerful essay. Many will “swipe- left” and go on to the next. Read this first:
“I am Ivan Throne.
I call on you today to make an unflinching decision.
I call on you to cut off and kill your failures and every excuse that ever sustained them.
I want the dead faces of those excuses to stare from a slaughtered and motionless pile!”